The client, an esteemed provider of OTT platforms, encountered several challenges that necessitated improvements in the browsing experience, video content discovery, and application access speed. The company also aimed to enhance their analytics capabilities to gain deeper insights into video performance and user journeys. To address these concerns, ITHENA’s technical team introduced a user-friendly interface that categorized video content based on user preferences and regional relevance. Through the implementation of robust technological enhancements, significant reductions in browsing time and enhanced application access speed were achieved. An advanced analytics system was also incorporated to help the client gather valuable insights on video performance, user engagement, and viewing patterns.