Elevating customer experience through engagement, innovation and excellence

CX Modernization

ITHENA helps build modern experiences for its customers keeping them ahead of the competition, creating a distinguished brand for them, and providing an engaging experience for their customers!

Our CX modernization services help our clients transform their legacy systems into modern, efficient, and responsive systems. So, be it mobile apps, websites, or UI/UX modernization – we have got you covered.


Get world-class e-commerce applications integrated with mobility, and second to none UI/UX – that seamlessly integrate into your ecosystem to enable innovation, transform operational efficiency, and increase the overall customer experience.


ITHENA’s e-commerce services provide end-to-end capabilities which include building new websites on platforms like WordPress, Magento, Woocommerce, or Noopcommerce, along with cataloging, merchandising, content management services, and omnichannel capabilities.

Our approach has proven to be rewarding for e-commerce companies with a full-fledged IT ecosystem. Thus, we introduce a new level of customer service, resource planning, order processing, and other vital aspects.

We provide a broad range of e-commerce services-

IdentifyMarket & Strategies
  • Identify gaps, customer needs & pricing
Selection and Implementation of E-Commerce
  • ITHENA will provide recommendations and will implement the platform
eCommerce Hosting & Testing
  • E-Commerce Functionality Testing and Load Testing
  • Recommendation Engine – Cross-Selling and Upselling
Adapt & Grow
  • Adapt to customer needs and Boost sales
Payment Functionality
  • Payment Gateway Integration – PayPal, Square, Clove, Stripe, etc
Customer Analytics
  • Customer Analytics to analyze customer behavior and boost sales

ITHENA’s mobility services enable you to create a wonderful experience for your users. Our expertise in creating apps from scratch across all platforms enables us to deliver the best experience for the users.

Our application development services have helped companies upgrade entire legacy application portfolios to new systems that offer rich functionality and flexibility while mitigating project and organizational risks by strategically leveraging the technology stack.

Our offerings include:

Mobility solutions migration services & application design

  • Migrate existing applications to new platforms and integrate mobility solutions with pre-existing applications
  • Design, develop, deliver, and maintain enticing, feature-rich user applications

– OTT app
– Music app
– E-commerce
– Business listing
– Utility app
– Ticketing app
– Telematics & logistics
– Mobile games

Speed time-to-market and cross-platform development with our service delivery.

Enterprise mobility architecture in management services
  • Manage user access and handle data backup, archival and reporting tasks
  • Host, remotely monitor and assure security compliance

Strategy services for mobility solutions

  • Define mobility roadmap and identify the key success factors for higher user adoption
  • Determine the best mobile solution technology platforms, architectures, and components for your present and future business needs
  • Accelerate industry research in emerging technologies through our mobile centers of excellence

Testing and maintenance services for mobility solutions

  • Collect, consolidate, and analyze mobile application data with advanced data analytics and reporting tools

ITHENA Develops professional, engaging & simple to use websites for businesses & organizations with benefits like on-time delivery, user-friendliness & a fast loading website.

We provide custom web development services from end-to-end, including ground-up web development, migration, updating, and ongoing maintenance services. Our developer’s expertise & experience and state-of-the-art technologies will bring Robust Web Applications to you.

We have expertise in:

Strategic Analysis & Planning

  • Requirement Gathering
  • Insights
  • Qualitative & Quantitative Reports
  • Defining New Requirements (blogs, videos, website navigation flow, newsletter, user-management, etc.)

Information Architecture

  • Focus on making website easily navigable
  • Micro conversions


  • Prepare and Finalize Web Wireframes for Redesign

Technical System Definition

  • Synthesize Functional Requirements
  • Technology Selection and Recommendations
  • Future-proof designing

Graphic and UI Design

  • UI Design and Concept Creation
  • Navigation Workflow

Content Management

  • Content Classification – blogs, posts, media, testimonials, etc.

Implementation & Testing

  • Dev Environment ? Programming, Customization & Templating ? SEO ? Staging ? Production Hosting
  • Automation Testing – Selenium, Browser Compatibility, Responsiveness Testing, Adaptability and Load Testing

Training & Documentation

  • Training, Knowledge Transfer and Onboarding


  • Detailed Launch Plan

Post Launch Support and Maintenance

  • Ongoing Support and Responsive Service

ITHENA’s UI/UX capabilities have a unique human-centric approach which enables us to create an engaging experience for our partners and their customers.

We work for companies and startups as an extended UX team bringing a thorough understanding of the business, design, and technology aspects in order to produce digital products with a great user experience that affirms the business goals.

The areas of our expertise:

User Research

  • Competitive User Research & Strategies
  • Interviews, Surveys
  • Contextual Inquiry/Shadowing
  • Persona Development
  • Customer Journey Maps

UX/UI Design

  • Understanding Research Insights
  • Creating Information Architecture
  • Designing Wireframes
  • Rapid Prototype
  • Test, Improve & Update

Usability Testing

  • User Testing & Usability Audits
  • Test Plan Development
  • Test Subject Recruitment
  • Clickable Prototypes
  • Test, Improve & Update


We have a holistic approach for the shaping and implementation of Cx Modernization.

Business Understanding

Business understanding to deliver high impact solution

Requirements Elicitation

Gather business requirements to provide the best solution

Design Thinking

Ideate, design and create the best solutions


Detailed business workshops to identify gaps


Utilize Best Practices for Solution Development


Deploy Solution with high flexibility & scalability

Success Stories

Selected success stories where our CX & Modernization have helped our clients
deliver value

Web & E-commerce Implementation

The implementation of an E-commerce platform for a US-based online FMCG products distributor has been a game-changing endeavor, bringing a host of benefits to the company's operations and customer experience.

By leveraging this platform, the distributor has successfully established customer and product hierarchies, and integrated E-commerce functionality with email communications, Google Analytics, SEO/SCM, and QR Code capabilities, resulting in improved efficiency, enhanced marketing capabilities, and an enriched customer journey.

OTT platform for Android TV

To enrich the user experience and simplify content discovery, the OTT platform underwent a comprehensive transformation by creating explore categories and video content. This involved categorizing the vast video library into distinct genres, themes, and topics, making it easier for users to find content that aligns with their interests.

With these explore categories in place, subscribers could effortlessly browse through a diverse range of videos, from movies and TV shows to documentaries and educational content, thereby elevating their overall viewing experience. In addition, by implementing advanced backend and frontend optimizations, the browsing of videos and access to the application was accelerated by a remarkable 30%.

Modernization of Website

Implemented Informative website for US-based trucks & trailers tracking solution providers, which help them to add email communications, google analytics integration, and SEO/SCM integration to enhance their user experience.



We have a robust ecosystem of ISVs to support our solutions and services

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