Customer
Experience

Elevating customer experience through engagement, innovation and excellence

CX Modernization

ITHENA helps build modern experiences for its customers keeping them ahead of the competition, creating a distinguished brand for them, and providing an engaging experience for their customers!

Our CX modernization services help our clients transform their legacy systems into modern, efficient, and responsive systems. So, be it mobile apps, websites, or UI/UX modernization – we have got you covered.

Offerings

Get world-class e-commerce applications integrated with mobility, and second to none UI/UX – that seamlessly integrate into your ecosystem to enable innovation, transform operational efficiency, and increase the overall customer experience.

E-Commerce

ITHENA’s e-commerce services provide end-to-end capabilities which include building new websites on platforms like WordPress, Magento, Woocommerce, or Noopcommerce, along with cataloging, merchandising, content management services, and omnichannel capabilities.

Our approach has proven to be rewarding for e-commerce companies with a full-fledged IT ecosystem. Thus, we introduce a new level of customer service, resource planning, order processing, and other vital aspects.

We provide a broad range of e-commerce services-

IdentifyMarket & Strategies

Identify gaps, customer needs & pricing

Selection and Implementation of E-Commerce

ITHENA will provide recommendations and will implement the platform

eCommerce Hosting & Testing

E-Commerce Functionality Testing and Load Testing
Recommendation Engine – Cross-Selling and Upselling

Adapt & Grow

Adapt to customer needs and Boost sales

Payment Functionality

Payment Gateway Integration – PayPal, Square, Clove, Stripe, etc

Customer Analytics

Customer Analytics to analyze customer behavior and boost sales

Mobility

ITHENA’s mobility services enable you to create a wonderful experience for your users. Our expertise in creating apps from scratch across all platforms enables us to deliver the best experience for the users.

Our application development services have helped companies upgrade entire legacy application portfolios to new systems that offer rich functionality and flexibility while mitigating project and organizational risks by strategically leveraging the technology stack.

Our offerings include:

Mobility solutions migration services & application design

Migrate existing applications to new platforms and integrate mobility solutions with pre-existing applications
Design, develop, deliver, and maintain enticing, feature-rich user applications

– OTT app
– Music app
– E-commerce
– Business listing
– Utility app
– Ticketing app
– Telematics & logistics
– Mobile games

Speed time-to-market and cross-platform development with our service delivery.

Enterprise mobility architecture in management services

Manage user access and handle data backup, archival and reporting tasks
Host, remotely monitor and assure security compliance

Strategy services for mobility solutions

Define mobility roadmap and identify the key success factors for higher user adoption
Determine the best mobile solution technology platforms, architectures, and components for your present and future business needs
Accelerate industry research in emerging technologies through our mobile centers of excellence

Testing and maintenance services for mobility solutions

Collect, consolidate, and analyze mobile application data with advanced data analytics and reporting tools

WEB

ITHENA Develops professional, engaging & simple to use websites for businesses & organizations with benefits like on-time delivery, user-friendliness & a fast loading website.

We provide custom web development services from end-to-end, including ground-up web development, migration, updating, and ongoing maintenance services. Our developer’s expertise & experience and state-of-the-art technologies will bring Robust Web Applications to you.

We have expertise in:

Strategic Analysis & Planning

Requirement Gathering
Insights
Qualitative & Quantitative Reports
Defining New Requirements (blogs, videos, website navigation flow, newsletter, user-management, etc.)

Information Architecture

Focus on making website easily navigable
Micro conversions

Wireframes

Prepare and Finalize Web Wireframes for Redesign

Technical System Definition

Synthesize Functional Requirements
Technology Selection and Recommendations
Future-proof designing

Graphic and UI Design

UI Design and Concept Creation
Navigation Workflow

Content Management

Content Classification – blogs, posts, media, testimonials, etc.

Implementation & Testing

Dev Environment ? Programming, Customization & Templating ? SEO ? Staging ? Production Hosting
Automation Testing – Selenium, Browser Compatibility, Responsiveness Testing, Adaptability and Load Testing

Training & Documentation

Training, Knowledge Transfer and Onboarding

Launch

Detailed Launch Plan

Post Launch Support and Maintenance

Ongoing Support and Responsive Service

UI/UX

ITHENA’s UI/UX capabilities have a unique human-centric approach which enables us to create an engaging experience for our partners and their customers.

We work for companies and startups as an extended UX team bringing a thorough understanding of the business, design, and technology aspects in order to produce digital products with a great user experience that affirms the business goals.

The areas of our expertise:

User Research

Competitive User Research & Strategies
Interviews, Surveys
Contextual Inquiry/Shadowing
Persona Development
Customer Journey Maps

UX/UI Design

Understanding Research Insights
Creating Information Architecture
Designing Wireframes
Rapid Prototype
Test, Improve & Update

Usability Testing

User Testing & Usability Audits
Test Plan Development
Test Subject Recruitment
Clickable Prototypes
Test, Improve & Update

Approach

We have a holistic approach for the shaping and implementation of Cx Modernization.

Business Understanding

Business understanding to deliver high impact solution

Requirements Elicitation

Gather business requirements to provide the best solution

Design Thinking

Ideate, design and create the best solutions

Workshop

Detailed business workshops to identify gaps

Development

Utilize Best Practices for Solution Development

Deployment

Deploy Solution with high flexibility & scalability

Success Stories

Selected success stories where our CX & Modernization have helped our clients
deliver value

Web & E-commerce Implementation

The implementation of an E-commerce platform for a US-based online FMCG products distributor has been a game-changing endeavor, bringing a host of benefits to the company's operations and customer experience.

By leveraging this platform, the distributor has successfully established customer and product hierarchies, and integrated E-commerce functionality with email communications, Google Analytics, SEO/SCM, and QR Code capabilities, resulting in improved efficiency, enhanced marketing capabilities, and an enriched customer journey.

OTT platform for Android TV

To enrich the user experience and simplify content discovery, the OTT platform underwent a comprehensive transformation by creating explore categories and video content. This involved categorizing the vast video library into distinct genres, themes, and topics, making it easier for users to find content that aligns with their interests.

With these explore categories in place, subscribers could effortlessly browse through a diverse range of videos, from movies and TV shows to documentaries and educational content, thereby elevating their overall viewing experience. In addition, by implementing advanced backend and frontend optimizations, the browsing of videos and access to the application was accelerated by a remarkable 30%.

Modernization of Website

Implemented Informative website for US-based trucks & trailers tracking solution providers, which help them to add email communications, google analytics integration, and SEO/SCM integration to enhance their user experience.