Social Intelligence
Platform
iSIP
ITHENA’s Social Intelligence Platform (iSIP) is an AI–powered middleware application that interacts with social media platforms such as LinkedIn, Google, and Facebook.
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It acts as a bridge between the backend and front end and helps in connecting different applications seamlessly, despite their heterogeneous nature. Essentially functioning as a hidden translation layer, the middleware ingests complex event streams of customer signals every sub-second, and enables communication and data management for distributed applications.
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iSIP acts as a web-based middleware platform that connects with different application architectures or social media platforms such as Facebook, Google, and LinkedIn. It extracts data from a business’s social media channels and stores it for further use.
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Data from these sources is further used by organizations to analyze and generate business insights.
Data Driven Customer Engagement
Unified Data Intelligence
Features
Web Data Integration
User Management
Job Config & Run
Data Capture
Structured data for
downstream analysis
Web – based
application

User Engagement
Understand user behaviors and enable
design of guided experiences
Product Engagement
Improve adoption, increase stickiness,
and accelerate growth
Revenue Growth
Attract, retain, and nurture
your customers
Support and Self Service
Enable design of In-app support
and serviceability
Feedback Collection
Understand user
sentiment
Smart Marketplace Solutions