Social Intelligence
Platform

ITHENA’s Social Intelligence Platform (iSIP) is an AI–powered middleware application that interacts with social media platforms such as LinkedIn, Google, and Facebook.

It acts as a bridge between the backend and front end and helps in connecting different applications seamlessly, despite their heterogeneous nature. Essentially functioning as a hidden translation layer, the middleware ingests complex event streams of customer signals every sub-second, and enables communication and data management for distributed applications.

iSIP acts as a web-based middleware platform that connects with different application architectures or social media platforms such as Facebook, Google, and LinkedIn. It extracts data from a business’s social media channels and stores it for further use.

Data from these sources is further used by organizations to analyze and generate business insights.