Social
Analytics

ITHENA’s Social Intelligence Platform (iSIP) is an AI – powered middleware application that interacts with social media platforms such as LinkedIn, Google and Facebook. It acts as a bridge between the backend and frontend and helps in connecting different applications seamlessly, despite their heterogenous nature. Essentially functioning as a hidden translation layer, the middleware ingests complex event streams of customer signals every sub second, and enables communication and data management for distributed applications. 

iSIP acts as a web-based middleware platform that connects with different application architectures or social media platforms such as Facebook, Google and LinkedIn. It extracts data from a business’ social media channels and stores them for further use. Data from these sources is further used by organizations to analyze and generate business insights.