ITHENA’s reinforcement learning approach transformed an e-commerce company’s inventory management. By accurately forecasting demand, the company could optimize supplier lead times, ensuring they received stock just before it was needed. This minimized storage costs and the risk of obsolescence. Additionally, by maintaining optimal safety stock levels, the company prevented stock-outs, eliminating backorders and unhappy customers. This data-driven strategy not only reduced costs but also improved customer satisfaction by ensuring a smooth and uninterrupted shopping experience.