ITHENA & RAFT: A Strategic AI Transformation Partnership

ITHENA has partnered with RAFT, a leading supply chain, operations finance advisory, and solution delivery firm specializing in Artificial Intelligence (AI) and next-generation technologies, to accelerate intelligent enterprise transformation.

As ITHENA’s exclusive and strategic partner in the Middle East, RAFT brings deep regional expertise, advisory-led transformation capabilities, and AI-driven solution delivery, combined with ITHENA’s AI-driven digital platforms and industrial intelligence solutions. Together, we help organizations modernize operations, optimize supply chains, and unlock measurable business value through persona-based, AI-powered applications built on IoT, AI, Cloud, and modern application architectures.

Connecting Advisory Intelligence with Digital Execution

Accelerating AI-Driven Transformation in the Middle East

Through RAFT’s regional leadership and ITHENA’s new-age digital innovation, enterprises gain a scalable path to intelligent transformation—bridging advisory strategy with AI-powered execution across industries.

AI-Powered Supply Chain & Operations Transformation

RAFT’s expertise in AI-led supply chain and operations finance transformation combines with ITHENA’s digital platforms to help organizations enhance planning accuracy, improve throughput, and drive cost optimization across end-to-end operations.

Persona-Based Digital Platforms

Powered by ITHENA’s solutions such as iMEX, iSERV, iGEMBA, and advanced analytics frameworks, customers gain unified visibility into operational performance, asset efficiency, and business KPIs—enabling faster, smarter decision-making.

Advisory-Led, Outcome-Focused Execution

RAFT’s consultative approach ensures transformation initiatives are tightly aligned to business objectives, while ITHENA’s nimble, scalable digital architecture accelerates deployment and time to value.

Connected Intelligence Across the Enterprise

By integrating enterprise data, operational metrics, & AI-driven insights, organizations can monitor performance in real time & identify inefficiencies, enabling continuous monitoring, proactive actions, & performance optimization across operations.

Transform Enterprise Performance with RAFT & ITHENA

Empowering AI-Driven Enterprise Intelligence

The RAFT–ITHENA partnership brings together advisory excellence, AI innovation, and digital execution to create a unified ecosystem—connecting data, decisions, and outcomes to drive agility, resilience, and intelligent growth for enterprises across the Middle East.

End-to-End Value Creation

From strategic advisory and solution design to deployment and optimization, the partnership delivers faster execution and tangible ROI across supply chain, operations, and finance.

Operational Visibility & Control

Gain real-time transparency into operational performance, costs, and risks with AI-powered analytics and intelligent dashboards that enable proactive decision-making.

Scalable, Future-Ready Solutions

Deploy modular, cloud-ready solutions that scale across regions, sites, and business units—supporting long-term growth and transformation goals.

AI-Augmented Decision Making

Leverage Generative AI and advanced analytics to turn enterprise data into actionable intelligence—driving predictive insights, smarter decisions, and continuous improvement.

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