Driving Revenue Growth Through ITHENA’s Innovative OTT Platform Integration
A non-profit foundation promoting Carnatic music could only reach audiences at live events and could not earn from its recorded content. iTHEATRE gave it a custom OTT platform with workshops, storage, analytics and payments.
- Client
- Non-profit foundation promoting Carnatic music
- Industry
- Arts and culture
- Solution
- ITHENA iTHEATRE
- Scope
- Custom OTT platform, digital workshops, storage and analytics, payments
- Headline result
- 32% wider audience reach
Three numbers the foundation moved.
Results after the foundation launched on iTHEATRE.
Rise in audience reach
Online streaming took performances beyond live venues.
Increase in revenue
Payments and paid workshops turned archived content into revenue.
Faster decision making
Analytics showed what audiences watched, guiding programming.
Meet the organization and understand the context behind the transformation.
A leading non-profit foundation working towards supporting and promoting Carnatic music worldwide through music concerts, vocals lessons, and maintaining the legacy of the art form.The organization sought to overcome challenges like limited reach, monetization barriers, and lack of a digital presence. By implementing ITHENA’s iTHEATRE platform, the foundation achieved global audience expansion, streamlined content management, and increased revenue through innovative OTT integration.
ITHENA’s iTHEATRE platform has been transformative in our journey to preserve and promote Carnatic music on a global scale. With its seamless integration and user-friendly features, we’ve expanded our reach, monetized our content effectively, and connected with audiences like never before.
Executive Director
Great art, limited reach.
Content was offline-only, reach was local and there was no way to earn from recordings.
- Inability to monetize previously created art content
- Limited reach of art content to a global audience, as it was restricted to offline events
- Insufficient consumption of art content due to the lack of an online presence across multiple platforms
How ITHENA closed the gaps.
The client partnered with ITHENA and implemented the iTHEATRE platform:
Customized OTT Platforms
Created an OTT platform for live streaming of content with high-quality audio and video
Digital Workshop Management
Enabled administrators to create, edit, and manage digital workshops
Advanced Storage and Analytics
Provided cloud video hosting for content storage and analytics capabilities with audience insights
Seamless Payment Integration
Offered content monetization and integrated the OTT platform with multiple payment gateways
A concert hall with no walls.
An illustrative iTHEATRE view: concerts and lessons reach a global audience, with paid workshops and payments built in.