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Case Study

Boosting Efficiency with B2B eCommerce and Asset Performance Management

The largest U.S. bakery equipment manufacturer faced unexpected downtime, slow parts orders and poor inventory planning. ITHENA combined B2B eCommerce and iSERV with real-time asset monitoring, BOM views and ERP integration.

Engagement at a glance
Client
Largest U.S. bakery equipment manufacturer
Industry
Food and bakery equipment
Solution
ITHENA B2B eCommerce and iSERV
Scope
Parts eCommerce, performance monitoring, ERP integration, BOM visualisation
Headline result
27% more parts revenue
Opportunity for impact

Three numbers parts and uptime moved.

Results after parts ordering and asset monitoring moved onto ITHENA.

27%

Increase in revenue from parts sales

Online parts ordering with exploded BOMs made buying the right part simple.

17%

Boost in machine uptime

Real-time monitoring flagged failures before machines stopped.

23%

Increase in customer satisfaction

Faster parts and fewer breakdowns improved the customer experience.

About the client

Meet the organization and understand the context behind the transformation.

The largest U.S. bakery equipment manufacturer focused on enhancing its manufacturing processes through innovation and technology. To address challenges like unexpected downtime, delays in parts orders, and inefficient inventory management, they implemented ITHENA’s iSERV Smart Service Solution. With real-time asset monitoring, automated parts ordering, and seamless ERP integration, the company improved efficiency, boosted profitability, and elevated customer satisfaction.

In their words
B2B eCommerce and iSERV empowered us to predict equipment issues, improve operational efficiency, and significantly reduce downtime, positively impacting our bottom line. The platform enhanced our customers’ ability to visualize and select spare parts through a comprehensive 360-degree view, detailed specifications, and real-time information availability. As a result, B2B eCommerce and iSERV streamlined ordering process, leading to increased revenue and happier customers.

-Director, Engineering
Key challenges faced

Downtime waiting on parts.

Customers could not see maintenance parts lists, and slow ordering stretched downtime.

  • Lack of real-time asset visibility caused unexpected downtime and failures
  • Inaccessibility to critical maintenance parts lists, causing delayed response times
  • Inefficient spare parts planning and ordering processes resulted in increased equipment downtime and revenue loss
  • Limited access to order details, hindered the ability to predict deliveries
  • Inadequate service assistance, reduced end-customer satisfaction, and diminished brand loyalty
Our solution

How ITHENA closed the gaps.

ITHENA implemented B2B eCommerce and iSERV solution featuring:

End-to-end E-commerce

A seamless ordering process for machinery and spare parts, featuring 3D/2D equipment model views and a tracking system accessible through a web application

Performance Monitoring

Enabled real-time monitoring of equipment parameters, aiding performance monitoring and predictive maintenance

System Integration

Connectivity with Microsoft Dynamics 365 and all leading finance ERP modules to manage inventory, orders, and bills of materials (BOM)

BOM Visualization

Enabled 360 degree exploded view and selection of both orderable and non orderable spare parts, along with detailed prices, specifications, availability, locations, and images

Inside the console

Parts ordered, machines running.

An illustrative view of the client's parts store and asset monitoring: online orders rise as machine uptime improves.

iserv.ithena.app/parts/bakery-equipment
siSERV PartsOrdersAssetsBOM 3 OP
Orders/Bakery equipment parts/Last 12 weeks
Online parts orders and machine uptime, last 12 weeksParts revenue rising
Wk 1Wk 6Wk 12
Online parts ordersMachine uptimeOrder delays
ERP-connected parts store with live asset monitoring · 09:41:07
Since go-liveLive
27%Parts revenue, up
17%Machine uptime, up
23%Customer satisfaction, up
5,200Parts with live pricing
Orders by equipment family, share
Ovens34%
Proofers23%
Mixers19%
Conveyors14%
Other10%
Order and asset activity4 new
Order 9917 placed from the exploded BOM, ships today5m
Oven 12 burner signal drifting, part suggested26m
Customer tracked delivery without calling49m
Maintenance parts list opened 41 times today1h
Backorder on proofer fan motor, ETA updated2h

Illustrative view. Unit names, counts, shares and activity are examples; the headline results are the client's.

Get parts moving as fast as your machines.

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