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Case Study

Driving Integrated Data Intelligence and Advisor Efficiency via Aether for a Major U.S. Financial Services Provider

A major U.S. financial services provider had brokerage, retirement and wealth data spread across business units, so advisors spent their time chasing reports. Aether unified the data and gave teams conversational analytics, automated reporting and AI recommendations.

Engagement at a glance
Client
Major U.S. privately held financial services provider
Industry
Financial services
Solution
ITHENA Aether AI Platform
Scope
Unified data lake, NLP analytics, GenAI reporting, predictive insights
Headline result
40% less manual reporting
Opportunity for impact

Three numbers the advisors moved.

Results after Aether unified data across business units.

40%

Reduction in manual reporting

GenAI generated reports and ad hoc analysis that advisors used to build by hand.

35%

Improvement in report delivery speed

One governed data layer let reports go out without waiting on each business unit.

29%

Faster anomaly identification

Predictive models flagged trends and anomalies across retirement and wealth data.

About the client

Meet the organization and understand the context behind the transformation.

One of the world's largest privately held financial services organizations, offering brokerage, retirement, wealth management, and institutional investment solutions. By implementing ITHENA’s Aether platform, the organization unified its data environment, enabling NLP-driven conversational analytics, automated reporting, and AI-powered recommendations. This transformation led to faster reporting, significantly improved advisor productivity, and a cohesive intelligence layer that turned raw information into actionable business insights.

In their words
Before Aether, getting a cross-business view meant waiting on reports that were already outdated by the time they landed. Now our teams can query across the entire data environment in real time. It sounds simple, but the impact on how we plan and respond has been substantial.

— Senior Vice President, Enterprise Data Strategy
Key challenges faced

Reports out of date on arrival.

Data across brokerage, investing and wealth sat apart, so every report meant manual extraction.

  • Limited ability to unify data across brokerage, investing, and wealth management into one accessible intelligence layer
  • Inefficient data access forces advisors to spend more time navigating systems than acting on insights
  • Delayed reporting caused by fragmented data across disconnected categories across business units
  • Absence of NLP-driven data access, requiring manual extraction and static dashboards for financial and customer decision-making
  • Difficulty surfacing predictive and contextual insights across portfolios without excessive manual effort
Our solution

How ITHENA closed the gaps.

ITHENA's Aether platform empowered the client with:

Unified Data Lake Integration

Consolidated diverse data channels into a governed framework, giving stakeholders synchronized, real-time visibility

NLP-Driven Conversational Analytics

Enabled analysts and advisors to query enterprise data conversationally, replacing manual dashboard exploration

GenAI-Powered Insights

Automated report generation and ad hoc analysis, cutting data-to-insight time to seconds and freeing advisors to focus on clients

Predictive Intelligence

Detected trends and anomalies across retirement and wealth data, enabling proactive risk management

Agentic AI Recommendations

Delivered real-time recommendations directly into investment and operational workflows, accelerating decision-making

Inside the console

Reports that answer back.

An illustrative Aether view: report turnaround falls as advisors query governed data in plain language, with anomalies surfaced before they become issues.

aether.ithena.app/insights/advisor-reporting
AAether InsightsReportsAnomaliesAsk Aether 3 OP
Reports/Wealth and retirement/Last 12 weeks
Report turnaround vs. self-serve queriesTurnaround falling
Wk 1Wk 6Wk 12
Report turnaroundSelf-serve queriesAnomalies surfaced
Governed data across brokerage, retirement and wealth · 09:41:07
Since Aether went liveLive
40%Manual reporting, down
35%Faster report delivery
29%Faster anomaly identification
640Advisor queries this week
Most asked topics this week, share
Portfolio drift28%
Retirement cash flow24%
Fee analysis18%
Client churn risk17%
Other13%
Ask AetherAnswered
Which retirement accounts drifted beyond their allocation band?1m
42 accounts flagged; summary report generated1m
Unusual outflow pattern in one advisor book, sent for review9m
Weekly wealth report delivered to regional leads38m
Dashboard refreshed from the governed data lake1h

Illustrative view. Unit names, counts, shares and activity are examples; the headline results are the client's.

Give advisors answers, not reports.

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