Case study
Seamless Transition to Digital Success with ITHENA’s iTHEATRE Platform
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YOY increase in revenue growth
About the Client
A leading media company renowned for its diverse on-demand catalog of films, videos, and music. Focused on delivering high-quality streaming experiences, the client sought to enhance its digital presence through an independent OTT platform. By leveraging ITHENA’s iTHEATRE platform, the company expanded its audience reach, strengthened its brand identity, and implemented innovative monetization strategies, ensuring continued growth in a competitive digital market.
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%
YOY increase in revenue growth
iTHEATRE provided us with a fully customizable OTT platform, enabling complete content control and seamless integration with leading distribution channels. With robust DRM, advanced analytics, and dynamic monetization models, we’ve enhanced audience engagement, secured our content, and achieved significant revenue growth.
– Director, Digital Transformation
– Director, Digital Transformation
Opportunity for Impact
YOY increase in revenue growth
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%
Million user base expansion
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+
Rapid deployment
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-day
Key Challenges Faced
- Transitioning its extensive catalog to an independent digital platform while maintaining its integrity and strong brand identity
- Implementing robust monetization strategies while integrating cloud storage, content management systems, and Digital Rights Management (DRM) for over-the-top (OTT) platform
- Ensuring a seamless and high-quality streaming experience with a user-friendly interface to meet consumer demand
- Ensuring consistent multi-channel content management across mobile apps, websites, and partner media aggregators
Our Solution
ITHENA’s iTHEATRE platform empowered the client with:
Customized OTT Platform
Designed and deployed an independent OTT platform for high-quality audio and video streaming, offering 100% content control
Comprehensive Channel Integration
Enabled wide content distribution by integrating with leading OTT channels and telecom providers, broadening audience reach
Offline Access & DRM
Added offline streaming capabilities and robust DRM for content protection against piracy
Advanced Storage and Analytics
Utilized cloud-based storage solutions for efficient content management and AI/ML analytics for optimizing content strategies
