AI and ML – ITHENA

Artificial Intelligence &
Machine Learning

ITHENA’s Artificial Intelligence (AI) and Machine Learning (ML) has helped solve real-world problems like converting the organizational culture of company areas such as sales, marketing, operations, supply chain management, manufacturing, and customer service from reactive to highly prepared and proactive. Build next-gen AI / ML solutions with ITHENA to embrace the real potential of digital transformation.

OFFERINGS

As the world is moving beyond automation towards “autonomous”, AI/ML is fast becoming a cornerstone for the future readiness of organizations. Get to know more about our AI /ML offerings.

Sales & Promotion Analytics

ITHENA's sales analytics solution includes customer analytics which focuses on and drives revenues by upselling, cross-selling, building on customer loyalty, and using targeted promotions and advertising tools like basket analysis.

Evaluate your success using Sales & Promotion Analytics with its following features

Customer Sales Contact Analytics (understand what behaviors and actions drive sales)
Predictive Sales/Lead Scoring (determine the priority of leads)
Basket Analysis
Promotional Effectiveness Analysis (including portfolio cannibalization and promotion profitability)

Operations Analytics

The AI/ML-based frameworks built by ITHENA will uplift your operational functions including your supply chain management, and will also help you with demand forecasting, inventory optimization, and logistics & transportation.

Our offerings will empower your operational teams with features including:

Demand Forecasting – Reduce risks and make efficient financial decisions
Supply Chain and Spend Analytics
Inventory Optimization Techniques like Exception Management, Inventory Segmentation, and Risk Assessment
Logistics and Transportation (route optimization)

Manufacturing Analytics

With ITHENA’s experience in manufacturing, you will have an advantage in planning your production and carrying out predictive maintenance. Our solutions will help set up the optimum quality for your products and manage production and workforce with ease.

Our offerings in this space cover the below areas –

Production Planning & Forecasting
Asset Utilization & Predictive Maintenance
Quality Prediction / RFT
Workforce Analytics

Service Analytics

Our purpose is to drive customer service excellence as part of the back office as well as on the field. By utilizing service analytics, customers have improved satisfaction and you benefit from reduced operations and warranty costs.

We help our customers with our services covering –

Performance Scorecard
Sentiment Analysis
Improved Field Agent Analytics and Planning
Warranty Analytics

Digitization

ITHENA’s Machine Learning (ML) capability provides features like NLP, chatbots to answer a human request in customer assistance scenarios, image to text recognition, and machine vision for visual analytics.

We help our customer with our digitization service in –

Machine Vision and Image/Video Analytics
OCR and Text Mining
AI / ML Smart Chatbot
Pattern Matching

APPROACH

We have a holistic approach for shaping and implementing our AI / ML services.

1

Analysis

Analyzing and understanding data & business requirements
2

Investigate

Data sourcing & processing these data to find patterns and correlations
3

Model Development

Modelling, Ingestion & Quick POC with Quality Control

4

Model Deployment

AI/ML model deployment followed by testing
5

Roll Out

Integrating the model & providing support services to make sure it works on various data sets

SUCCESS STORIES

Selected success stories where our AI / ML Service have helped our clients deliver value

Experience personalized smart chat bot for customer engagement

For an e-commerce company, we used a smart chatbot on the retail floor to answer customers' questions, promote products, and engage with the right people by analyzing the profiles.

Implemented automated social listing and ticketing for automobile industry

For an auto manufacturing company, we leveraged Natural Language Processing, and machine vision to identify customers to contact and respond to automatically or assign them to relevant agents, increasing customer satisfaction.

Simplify Manufacturing process with ITHENA’s AI / ML-enabled forecasting

For an FMCG company, we automated demand forecast for goods & services for each geographic area and optimized power & raw materials for maximum productivity. We also implemented supply chain & logistics optimization to reach all regions & branch locations using supervised learning.

Water quality prediction using machine learning techniques

To evaluate the quality of water for a mineral water bottling plant we used Machine Learning techniques like clustering and factor analysis. We stated that the use of these two techniques would provide accurate information regarding water quality. These two techniques are considered as Unsupervised learnings in AI / ML

Inventory replenishment for an e-commerce company

We Provided accurate demand forecasting, managed variable supplier lead times, maintained safety stock, and prevented stock-outs for an e-commerce company using reinforcement learning