Artificial Intelligence &
Machine Learning

ITHENA’s Artificial Intelligence (AI) and Machine Learning (ML) has helped solve real-world problems like converting the organizational culture of company areas such as sales, marketing, operations, supply chain management, manufacturing, and customer service from reactive to highly prepared and proactive. Build next-gen AI / ML solutions with ITHENA to embrace the real potential of digital transformation.


As the world is moving beyond automation towards “autonomous”, AI/ML is fast becoming a cornerstone for the future readiness of organizations. Get to know more about our AI /ML offerings.

Sales & Promotion Analytics

ITHENA's sales analytics solution includes customer analytics which focuses on and drives revenues by upselling, cross-selling, building on customer loyalty, and using targeted promotions and advertising tools like basket analysis.

Evaluate your success using Sales & Promotion Analytics with its following features

  • Customer Sales Contact Analytics (understand what behaviors and actions drive sales)
  • Predictive Sales/Lead Scoring (determine the priority of leads)
  • Basket Analysis
  • Promotional Effectiveness Analysis (including portfolio cannibalization and promotion profitability)

Operations Analytics

The AI/ML-based frameworks built by ITHENA will uplift your operational functions including your supply chain management, and will also help you with demand forecasting, inventory optimization, and logistics & transportation.

Our offerings will empower your operational teams with features including:

  • Demand Forecasting – Reduce risks and make efficient financial decisions
  • Supply Chain and Spend Analytics
  • Inventory Optimization Techniques like Exception Management, Inventory Segmentation, and Risk Assessment
  • Logistics and Transportation (route optimization)

Manufacturing Analytics

With ITHENA’s experience in manufacturing, you will have an advantage in planning your production and carrying out predictive maintenance. Our solutions will help set up the optimum quality for your products and manage production and workforce with ease.

Our offerings in this space cover the below areas –

  • Production Planning & Forecasting
  • Asset Utilization & Predictive Maintenance
  • Quality Prediction / RFT
  • Workforce Analytics

Service Analytics

Our purpose is to drive customer service excellence as part of the back office as well as on the field. By utilizing service analytics, customers have improved satisfaction and you benefit from reduced operations and warranty costs.

We help our customers with our services covering –

  • Performance Scorecard
  • Sentiment Analysis
  • Improved Field Agent Analytics and Planning
  • Warranty Analytics


ITHENA’s Machine Learning (ML) capability provides features like NLP, chatbots to answer a human request in customer assistance scenarios, image to text recognition, and machine vision for visual analytics.

We help our customer with our digitization service in –

  • Machine Vision and Image/Video Analytics
  • OCR and Text Mining
  • AI / ML Smart Chatbot
  • Pattern Matching


We have a holistic approach for shaping and implementing our AI / ML services.
  • 1

    Analyzing and understanding data & business requirements

  • 2

    Data sourcing & processing these data to find patterns and correlations

  • 3
    Model Development

    Modelling, Ingestion & Quick POC with Quality Control

  • 4
    Model Deployment

    AI/ML model deployment followed by testing

  • 5
    Roll Out

    Integrating the model & providing support services to make sure it works on various data sets


Selected success stories where our AI / ML Service have helped our clients deliver value


We have a robust ecosystem of OEMs to support our solutions and services

Our Services are Crafted with Intelligence & Technology

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